The LEGO Group together with EPIC Games has made an announcement that they are entering a long-term partnership to shape the future of the metaverse to make it safe and fun for children and families.
The announcement states that “the two companies will team up to build an immersive, creatively inspiring and engaging digital experience for kids of all ages to enjoy together.”
According to Niels B Christiansen, CEO of The LEGO Group said:
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
Tim Sweeney, CEO & Founder, Epic Games has this to say said:
“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”
The digital space will be governed by three principles agreed upon by LEGO and Epic Games:
- Protect children’s right to play by making safety and wellbeing a priority.
- Safeguard children’s privacy by putting their best interests first.
- Empower children and adults with tools that give them control over their digital experience.